License Types Explained
Last Updated:
Audience:
Creators and Buyers
Reading Time:
6 minutes
Quick Overview
Three License Types Available:
Standard License – Single project, up to 5,000 monthly active users
Extended License – Multiple projects or unlimited users
Exclusive License – Buyer gets sole rights, content removed from marketplace
All licenses use the same 70/30 revenue split — creators earn 70% regardless of license type.
Pricing multipliers are set by creators — Extended typically costs 3–5x Standard, Exclusive costs 10–20x Standard.
Standard License
What's Included
Usage Rights:
Use in one end product (website, app, game, presentation)
Up to 5,000 monthly active users
Commercial use permitted
Modifications allowed
Distribution Rights:
Unlimited distribution of the final product
Delivery to clients as part of a complete project
Publish apps with embedded content
Use on commercial websites (within usage limits)
What's Not Included
Restrictions:
No redistribution of the source .riv file
Cannot reuse in multiple unrelated projects
Exceeding 5,000 MAU requires an Extended License
No sublicensing or resale of standalone content
Perfect For
Use Cases:
Small to medium mobile apps
Company websites and landing pages
Sales or investor presentations
Portfolios and personal websites
Startup MVPs or beta launches
Example Scenarios:
"I'm building an app for a local store with 2,000 users."
"My company needs a loader animation for our homepage."
"I need animated slides for a pitch deck."
Pricing Guidelines for Creators
Best Practices:
Price for volume and competitiveness
Base on complexity, time, and platform trends
Adjust over time based on sales
Common Ranges:
Simple elements: $5–15
Advanced interactions: $15–40
UI kits/interfaces: $25–75
Niche animations: $10–50
Extended License
What's Included
Expanded Rights:
Use in multiple end products
Unlimited monthly active users
Suitable for SaaS platforms and enterprise use
Commercial use at scale
Additional Permissions:
Include as part of themes/templates/tools
Reuse across different client projects
Integrate into white-label products
Share within internal teams
What's Still Restricted
Limitations:
No resale or redistribution of the .riv file
Cannot license to direct marketplace competitors
Attribution must be provided (if required)
Cannot register the content as your trademark
Perfect For
Use Cases:
SaaS platforms and web applications
Digital agencies handling client portfolios
Developers creating reusable templates
Companies with 10K+ user bases
Example Scenarios:
"My agency uses these loaders across 10 client websites."
"We're building a SaaS dashboard used by 100,000 people."
"I sell Webflow templates that include animated components."
Pricing Strategy for Creators
Recommended Multiplier: 3–5x Standard License price
Why Buyers Upgrade:
No user limits
Freedom to reuse
Legal security at scale
Valuable for high-traffic apps
Exclusive License
What's Included
Full Exclusivity:
Only the buyer can use the content
The animation is removed from Rillic permanently
Buyer faces no competition using the same design
Maximum creative and commercial freedom
Buyer Benefits:
Own unique digital assets
Gain competitive advantage
Strengthen brand identity
Secure long-term content use
What Changes for Creators
After the Sale:
Content removed within 24 hours
Cannot resell or relist it
Copyright still belongs to you
You may create similar (not identical) content
Perfect For
Buyers:
Brands needing signature elements
Game/app creators wanting unique visuals
Agencies building custom experiences
Creators:
High-end or signature animation styles
Content not meant to be reused
Designed with exclusivity in mind
Pricing Strategy for Creators
Recommended Multiplier: 10–20x Standard License price
Pricing Justification:
Compensates for lost future sales
Rewards scarcity and premium quality
Buyers pay for exclusivity and uniqueness
Before Offering Exclusive:
Estimate potential long-term earnings
Price Exclusive above lifetime sales value
Ensure buyer demand
Plan replacement content to balance income
Comparing License Types
Feature | Standard License | Extended License | Exclusive License |
|---|---|---|---|
One end product | ✅ | ✅ | ✅ |
Multiple projects | ❌ | ✅ | ✅ |
User limit (5,000 MAU) | ✅ | ❌ | ❌ |
Unlimited users | ❌ | ✅ | ✅ |
Reuse across clients | ❌ | ✅ | ✅ |
Exclusive rights | ❌ | ❌ | ✅ |
Content removed from Rillic | ❌ | ❌ | ✅ |
Licensing Strategies
Standard License
High volume, lower price
Perfect for individual creators
Great for testing what sells
Builds long-term sales history
Extended License
Mid-tier volume, higher margins
Popular among professionals and agencies
Generates recurring business from repeat clients
Exclusive License
Low volume, highest payout
Attracts premium buyers
Ideal for standout pieces or signature designs
Licensing Best Practices
For Creators
Pricing Strategy:
Start competitively for Standard
Use 3–5x multiplier for Extended
Use 10–20x multiplier for Exclusive
Adjust pricing based on performance data
Content Strategy:
Create variations at different price points
Group related assets for Extended use
Design specific assets for Exclusive licensing
Monitor market trends and buyer behavior
For Buyers
Choose Based on Project Needs:
Standard: Single-use, limited scale
Extended: Multi-use, high scale, agency work
Exclusive: Unique brand visuals, full rights
Budget Considerations:
Standard: Cost-efficient entry point
Extended: Smart choice for growing businesses
Exclusive: Long-term asset for serious brand investment
Common Misconceptions
For Creators:
"Extended earns less per sale" → False. It earns 3–5x more.
"Exclusive means I lose all content rights" → You retain copyright.
"Standard buyers won’t upgrade" → Many do as their projects grow.
For Buyers:
"Standard means unlimited use" → No, capped at 5,000 MAU.
"Extended is overpriced" → Not for SaaS, agencies, or high-scale apps.
"Exclusive = ownership" → You get usage rights, not copyright.
License Compliance and Enforcement
Buyer Responsibilities
Stay within usage limits
Don’t redistribute source files
Credit creators (if required)
Follow all licensing terms
Monitor usage:
Upgrade when exceeding limits
Keep documentation of licenses
Share terms with internal teams
Platform Enforcement
Rillic actively monitors:
Unauthorized redistribution
Misuse beyond license scope
Competitor abuse or improper usage
Attribution violations
Consequences Include:
Warnings
Temporary purchase bans
Account suspension
Legal enforcement
Reporting Violations
If you find misuse:
Gather screenshots, links, or proof
Email: legal@rillic.com
Include license type, evidence, and your concerns
Cooperate with Rillic's legal team for resolution
Advanced Licensing Considerations
Custom Licensing
Custom licenses available for:
Large-scale enterprise use
Geographic or industry exclusivity
Time-limited exclusivity (e.g., 12 months)
White-label and reseller models
Contact: enterprise@rillic.com
Global Considerations
Licenses are globally enforceable
EU consumer rights may apply
Definitions and legal protections vary by region
Rillic assists with international compliance
Licensing in the Future
Roadmap includes:
AI training licenses
Blockchain/NFT ownership tracking
Subscription-based libraries
Industry-specific license models
Getting Help
For Creators
Contact:
Pricing & strategy: creators@rillic.com
Custom arrangements: enterprise@rillic.com
Optimization help: Creator Success Team
For Buyers
Contact:
License selection: support@rillic.com
Legal questions: legal@rillic.com
Compliance guidance: Buyer Help Center
Enterprise deals: enterprise@rillic.com
Resources
Interactive license comparison tool
Real-world usage examples
Webinars and community forums
License pricing calculator
Legal FAQs
Have questions about licensing?
Reach out at legal@rillic.com or explore the License Comparison Tool in your dashboard.